Business Archives

Jan 12, 2012

Business faculty members publish articles

East Carolina University professor John Drake, management information systems in the College of Business, published "A Critical Analysis of Active Learning and an Alternative Pedagogical Framework for Introductory Information Systems...

Dec 19, 2011

Dickens publishes in CPA journal

East Carolina University accounting professor Denise A. Dickens published "Mandatory Audit Partner Rotation: Implications for Practice," in Tennessee CPA Journal.  

Oct 28, 2011

Article published by Business faculty

An article by East Carolina University marketing and supply chain management faculty Shirley Mai and Haozhe Chen, "Primary product network size on complementary product sales, Moderating effects of customer characteristics,"...

Oct 20, 2011

USAF general and ECU alumnus to speak at ECU

East Carolina University alumnus and U.S. Air Force General Gary L. North will speak at ECU at 3:30 p.m. Nov. 10 in Wright Auditorium. The free, public event is part...

Oct 14, 2011

Management faculty members publish article

An article by ECU College of Business management faculty Shanan Gibson and Michael Harris, "Comparing the Entrepreneurial Attitudes of University and Community College Students," was published in the Journal of...

Oct 12, 2011

Business of Healthcare Symposium set for Oct. 28



East Carolina University will hold its Business of Healthcare Symposium 8:30 a.m. to noon Oct. 28 at the East Carolina Heart Institute. Keynote speaker is Kay Gooding, director of the...

Oct 07, 2011

Tuten publishes on wine label influence

East Carolina University professor Tracy Tuten in the Department of Marketing and Supply Chain Management has published "Message on a bottle: the wine label's influence" in the International Journal Business...

Sep 29, 2011

Edwards to direct master of science in sustainable tourism

East Carolina University sociology professor Dr. Bob Edwards will assume the position of graduate director for the master of science in sustainable tourism. He will also serve as director for...

Sep 20, 2011

Beracha published in real estate journal

Finance professor Eli Beracha in the ECU College of Business has published, "Local Comovement in REIT Returns:Implications for Portfolio Performance," in the Journal of Real Estate Portfolio Management.

Sep 06, 2011

Symposium to examine monetary policy

A lunchtime business symposium on monetary policy, financial markets and the Fed’s evolving role will be held Oct. 3 from noon to 1:30 p.m. at the Greenville Country Club. Speakers...