Faculty in the ECU College of Business have reported publications as follows: By Christy Ashley, Marketing and Supply Chain Management, "E-tailing on Zazzle.com," in Marketing Education Review. By Joshua Aaron,...
East Carolina University marketing and supply chain management professor Christine Kowalcyzk was interviewed on NPR regarding the potential for Paula Deen to recover her image following charges of racial discrimination....
An article by College of Business faculty James Zemanek and William Rowe (Marketing and Supply Chain Management), "Three-Tiered Sponsorship: A Study of Decision Heuristics across Multiple Levels of Sport Sponsorship,"...
ECU finance professor James Kleckley, director of the Bureau of Business Research, was quoted in a News & Observer article about how state budget plans are affecting rural areas. He...
Faculty in the College of Business have reported the following new publications: By Denise E. Dickins (Accounting), “The Importance of Sample Selection: An Instructional Resource using U.S. Presidential Elections” in...
Robert Earl “Bob” Schellenberger, former chair of Decision Sciences in the College of Business, died May 27. Schellenberger was active in Peace Presbyterian Church of Winterville, the Golden K Kiwanis...
Faculty in the ECU College of Business have reported recent publications as follows: An article by Denise E. Dickins (Accounting), "The importance of sample selection: An instructional resource using U.S....
Faculty in the ECU College of Business have reported the following recent publications: Articles by Haozhe Chen, Marketing and Supply Chain Management: “Logistics Service Orientation: An Integrated Strategy to Build...
At the February meeting of the BB&T Center for Leadership Developer’s Board of Directors, BB&T Eastern Region President Scott Evans presented ECU Chancellor Dr. Steve Ballard with a check for...
Faculty from the College of Business have reported the following publications: An article by accounting professor Denise E. Dickens, “Knowledge transfer among experts: lessons from audit partner rotation” appeared in...