ECU senior to help manage Super Bowl social media
By Joy Holster ECU News Services East Carolina University senior Sarah Moran will be among the millions of travelers making their way to Manhattan for Super Bowl week, but she’s...
Business Archives
Article published in Journal of Occupational Health Psychology
An article by ECU College of Business faculty member Ericka Lawrence, "The Influence of Workplace Injuries on Work-Family Conflict: Job and Financial Insecurity as Mechanisms," was published in the Journal...
ECU business faculty report publications
ECU College of Business faculty have reported the following publications: Article by Tracy Tuten and Christy Ashely, "Do social advergames affect brand attitudes and advocacy?" in the Journal of Marketing...
Business faculty publish article
An article by ECU College of Business faculty, "An Empirical Investigation of the Perceptions and Achievements of Students in Online and Face-To-Face Courses," appeared in the American Journal of Educational...
APA honors ECU geography student
East Carolina University geography student Bryn E. Terry was named the American Planning Association – North Carolina Chapter’s Outstanding Student at the 2013 Marvin Collins Planning Awards Ceremony in Winston-Salem...
Long-time College of Business professors retire on same day
By Jennifer Brezina ECU College of Business Two management professors in the College of Business retired on the exact same day this fall, ending more than four decades of combined...
Business faculty report publications
Faculty in the ECU College of Business have reported publications as follows: By Christy Ashley, Marketing and Supply Chain Management, "E-tailing on Zazzle.com," in Marketing Education Review. By Joshua Aaron,...
ECU professor interviewed on NPR
East Carolina University marketing and supply chain management professor Christine Kowalcyzk was interviewed on NPR regarding the potential for Paula Deen to recover her image following charges of racial discrimination....
Zemanek, Rowe article published in Innovative Marketing journal
An article by College of Business faculty James Zemanek and William Rowe (Marketing and Supply Chain Management), "Three-Tiered Sponsorship: A Study of Decision Heuristics across Multiple Levels of Sport Sponsorship,"...
Kleckley quoted on state budget in News & Observer
ECU finance professor James Kleckley, director of the Bureau of Business Research, was quoted in a News & Observer article about how state budget plans are affecting rural areas. He...