Business Archives

Mar 12, 2014

Finance professor publishes articles

Articles by finance professor Jaclyn Beierlein in the College of Business have recently appeared in professional journals. The following articles were published: “How Do Retail Investors Choose Investments? Evidence from...

Jan 24, 2014

ECU senior to help manage Super Bowl social media

By Joy Holster ECU News Services East Carolina University senior Sarah Moran will be among the millions of travelers making their way to Manhattan for Super Bowl week, but she’s...

Dec 10, 2013

Article published in Journal of Occupational Health Psychology

An article by ECU College of Business faculty member Ericka Lawrence, "The Influence of Workplace Injuries on Work-Family Conflict: Job and Financial Insecurity as Mechanisms," was published in the Journal...

Nov 15, 2013

ECU business faculty report publications

ECU College of Business faculty have reported the following publications: Article by Tracy Tuten and Christy Ashely, "Do social advergames affect brand attitudes and advocacy?" in the Journal of Marketing...

Oct 31, 2013

Business faculty publish article

An article by ECU College of Business faculty, "An Empirical Investigation of the Perceptions and Achievements of Students in Online and Face-To-Face Courses," appeared in the American Journal of Educational...

Oct 02, 2013

APA honors ECU geography student

East Carolina University geography student Bryn E. Terry was named the American Planning Association – North Carolina Chapter’s Outstanding Student at the 2013 Marvin Collins Planning Awards Ceremony in Winston-Salem...

Sep 04, 2013

Long-time College of Business professors retire on same day

By Jennifer Brezina ECU College of Business Two management professors in the College of Business retired on the exact same day this fall, ending more than four decades of combined...

Aug 29, 2013

Business faculty report publications

Faculty in the ECU College of Business have reported publications as follows: By Christy Ashley, Marketing and Supply Chain Management, "E-tailing on Zazzle.com," in Marketing Education Review. By Joshua Aaron,...

Aug 19, 2013

ECU professor interviewed on NPR

East Carolina University marketing and supply chain management professor Christine Kowalcyzk was interviewed on NPR regarding the potential for Paula Deen to recover her image following charges of racial discrimination....

Jul 15, 2013

Zemanek, Rowe article published in Innovative Marketing journal

An article by College of Business faculty James Zemanek and William Rowe (Marketing and Supply Chain Management), "Three-Tiered Sponsorship: A Study of Decision Heuristics across Multiple Levels of Sport Sponsorship,"...